Companies are using personal data to set differing prices for consumers. Should Colorado crack down?
- Posted on April 22, 2026
- By The Denver Post
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- 1 min read
Companies are using personal data to set differing prices for consumers. Should Colorado crack down?
“The effect of surveillance pricing makes that price-setting process much more efficient to exploit customers’ personal data, to predict how much an individual consumer is willing to pay.”
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