Commercials for the ESPN/ABC telecast of the 2027 Super Bowl at SoFi are sold out
- Posted on August 5, 2026
- By Los Angeles Times
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- 1 min read
In brief
Disney has achieved complete commercial inventory sellout for the upcoming 2027 Super Bowl broadcast on ESPN/ABC, with 58 major brands securing advertising slots. This milestone underscores the unparalleled marketing value of American football's championship game, which consistently ranks as the year's most-watched television event. The rapid capacity fill demonstrates strong advertiser confidence and the enduring appeal of the Super Bowl as a premium platform for reaching millions of viewers simultaneously.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Commercials for the ESPN/ABC telecast of the 2027 Super Bowl at SoFi are sold out
Disney said 58 brands have bought time on the game, which is the most-watched TV event of the year.
