Coinbase didn’t just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
- Posted on May 5, 2026
- By Fortune
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- 1 min read
Coinbase didn’t just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
“We are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate,” CEO Brian Armstrong said.