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CNBC's UK Exchange newsletter: Can 'Savvy the Squirrel' drive Britons nuts for savings?

Posted on April 29, 2026
By CNBC
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1 min read

CNBC's UK Exchange newsletter: Can 'Savvy the Squirrel' drive Britons nuts for savings?

The big guns of the U.K. savings industry have launched a campaign to persuade households to "squirrel" money away. The big question is whether it will succeed.