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China missed the World Cup. Its brands didn’t

  • Posted on June 12, 2026
  • By South China Morning Post
  • 1 Views
  • 1 min read
China missed the World Cup. Its brands didn’t
China missed the World Cup. Its brands didn’t

From broadcast operations to sponsorships, Chinese companies hold key roles at football’s biggest event despite geopolitical friction.
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Author
South China Morning Post

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