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Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

  • Posted on August 20, 2026
  • By The Toronto Star
  • 2 Views
  • 1 min read
In brief

College athletics departments are increasingly establishing nonprofit organizations to generate additional revenue streams and maintain competitive advantages. Facing financial pressures from escalating coaching salaries, facility upgrades, and recruitment expenses, universities are exploring innovative funding models beyond traditional sources. Athletic directors acknowledge that single solutions won't resolve revenue challenges, prompting institutions to diversify income through nonprofit structures that can secure donations and sponsorships while maintaining tax-exempt status.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Cash-hungry college sports programs are starting nonprofits to make money to stay competitive
Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

NEW YORK (AP) — University of Louisville athletic director Josh Heird says there is no “silver bullet” that will help his department’s current revenue race.
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Author
The Toronto Star

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