Cannes 2026: Film influencers, the new stars of the red carpet
- Posted on May 12, 2026
- By Le Monde
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- 1 min read
Cannes 2026: Film influencers, the new stars of the red carpet
They are often young, sometimes with hundreds of thousands of followers on social media, and have completely reshaped the landscape of film promotion in the media. Filmmakers are increasingly relying on the influential power of these new ambassadors of the silver screen.
