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BWH Targeting Upscale and Luxury for Corp Sales Push

Posted on August 17, 2026
By Google News
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1 min read

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BWH Targeting Upscale and Luxury for Corp Sales Push

BWH Hotels earlier this year launched a new sales division aimed at corporate accounts the company historically has struggled to reach: buyers in the upscale and luxury segments who still associate the Best Western name with midscale. SVP of worldwide sales Chad Fletcher spoke with BTN's Julie Sickel about repositioning the brand for corporate buyers.