Brands rewrite Gen Z playbook, double down on Instagram to win young consumers
- Posted on July 29, 2026
- By Business News Today
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- 1 min read
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Brands rewrite Gen Z playbook, double down on Instagram to win young consumers
"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the platform compared to last month," one executive said.