Blake Lively’s team was spiraling privately as backlash grew amid the promo for "It Ends With Us" -- according to newly-uncovered documents from the now-settled case against Justin Baldoni. TMZ obtained emails and text messages that Blake's team at her alcohol company, Betty Booze, said they were receiving from companies amid the drama surrounding "It Ends With Us." On September 10, 2024, a member of Blake's team wrote to other team members about a convo with Kroger, the mega-supermarket, saying "I just got off the phone with the SGWS Kroger VP, and the first thing he mentioned to me was that Betty Booze was just discussed" and adding "there is a negative taste in Kroger's mouth based on the [Blake Lively] interview (press) from the movie, and they said they will be closely monitoring sales on the brand."