Billionaire Richard Branson says copying his 5 a.m. morning routine won’t make you successful—and will just cause ‘more burnouts than breakthroughs’
- Posted on July 15, 2026
- By Fortune
- 0 Views
- 1 min read
Richard Branson clarifies that his famously early 5 a.m. wake-up routine isn't a guaranteed path to entrepreneurial success. The Virgin founder expresses concern that people may be attributing their achievements solely to morning habits, when in reality, blindly copying such practices without considering individual circumstances, health needs, and personal work styles could lead to exhaustion rather than productivity gains and meaningful breakthroughs in business.
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