‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport
- Posted on August 24, 2026
- By CNN
- 0 Views
- 1 min read
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‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport
“Aura battles” have taken off in Latin American countries in contests that appear to be designed for virality, with young competitors often demonstrating exaggerated versions of popular TikTok dance moves for the audience.
