Audi lost its way. The brand is betting on the spectacle of F1 to find itself
- Posted on October 22, 2026
- By The Globe and Mail
- 0 Views
- 1 min read
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Audi lost its way. The brand is betting on the spectacle of F1 to find itself
The automaker’s expensive entry into Formula One is less about winning on Sunday and more about reinventing the brand
