AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
- Posted on August 14, 2026
- By Fortune
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- 1 min read
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AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
Brand strength has a real ROI. AT&T is putting a dollar value on it.
