As Apple gets a new CEO in John Ternus, Tim Cook shares the 4 a.m. morning ritual he stuck by for 15 years in the top job
- Posted on September 2, 2026
- By Fortune
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- 1 min read
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As Apple gets a new CEO in John Ternus, Tim Cook shares the 4 a.m. morning ritual he stuck by for 15 years in the top job
Tim Cook woke up before 4 a.m. for 15 years to read hundreds of Apple customer emails—and he said it drove him to “work harder and push further.”
