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Apple’s iPhone 18 Pro Pricing Decision Can Boost Revenue And Sales

  • Posted on May 17, 2026
  • By Forbes
  • 0 Views
  • 1 min read
Apple’s iPhone 18 Pro Pricing Decision Can Boost Revenue And Sales
Apple’s iPhone 18 Pro Pricing Decision Can Boost Revenue And Sales

Apple will launch the iPhone 18 Pro in September, but wait six months to launch the iPhone 18. How will this strategy benefit Apple’s bottom line?
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Author
Forbes

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