Apple is set to revolutionize its hardware purchasing model by introducing a comprehensive subscription-based leasing program for iPhones and Mac computers. This strategic shift will allow consumers to access the latest Apple devices through monthly payments rather than upfront purchases. The initiative marks a significant transition in Apple's retail strategy, as the company plans to retire its existing iPhone Upgrade program upon the new service's launch. This move positions Apple to compete more aggressively in the device-as-a-service market while enhancing customer accessibility to premium technology.

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