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Apple CEO Says Price Rise of Its Products Due to the Rise of Chip Costs Are 'Unavoidable'

Posted on June 18, 2026
By International Business Times
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1 min read

Apple CEO Says Price Rise of Its Products Due to the Rise of Chip Costs Are 'Unavoidable'

Apple CEO Tim Cook said the company plans to increase prices on some products because rising costs for memory and storage components have become impossible to absorb.