Apple CEO John Ternus on the most profound change at iPhone maker over the last 20 years: ‘ Top of the list, of course…’
- Posted on September 23, 2026
- By Google News
- 1 Views
- 1 min read
In brief
Apple has fundamentally transformed its manufacturing strategy over two decades, shifting from utilizing commercial off-the-shelf components to developing vertically integrated proprietary technology. In a 2023 interview, then-SVP John Ternus highlighted this paradigm shift as Apple's most pivotal evolution, underscoring how the company now designs semiconductors, processors, and hardware ecosystems entirely in-house, enhancing control over innovation, performance, and supply chain management.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Apple CEO John Ternus on the most profound change at iPhone maker over the last 20 years: ‘ Top of the list, of course…’
Apple's approach to product development has shifted dramatically over the past two decades, moving away from designing hardware around off-the-shelf components and toward building proprietary technology entirely from the ground up. A video of John Ternus from 2023 has resurfaced online, in which the Apple CEO – who was senior vice president of hardware engineering at that time – is seen reflecting on one of the most significant shifts the iPhone maker has undergone over the last 20 years.
