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Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026

  • Posted on June 23, 2026
  • By Fortune
  • 1 Views
  • 1 min read
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026

Amazon pulled Prime Day forward to June 23 this year, racing to reach shoppers' wallets before summer travel, the World Cup, and rival retailers' competing sales.
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Author
Fortune

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