Always Read the Care Label! Inside Poshmark’s Dry Cleaner Party During NYFW
- Posted on September 13, 2026
- By Vogue
- 1 Views
- 1 min read
In brief
Poshmark unveiled an exclusive NYFW activation featuring a creative dry cleaning experience, spearheaded by Chief Revenue Officer Elizabeth von der Goltz. The event marked the official public launch of the 'Try Yourself On' brand campaign, blending fashion discovery with innovative storytelling. This downtown preview showcased how the secondhand marketplace continues to revolutionize the fashion industry through interactive, experiential marketing that engages style-conscious consumers and promotes sustainable shopping practices during New York Fashion Week.
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Always Read the Care Label! Inside Poshmark’s Dry Cleaner Party During NYFW
Elizabeth von der Goltz, Poshmark’s Chief Revenue Officer, hosted a downtown preview of the platform’s now-open-to-the-public NYFW activation, which also marks the launch of the new Try Yourself On brand campaign.
