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Alo International CEO Benedetta Petruzzo on the Brand’s Big Euro Summer

Posted on August 4, 2026
By Vogue
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1 min read

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Alo International CEO Benedetta Petruzzo on the Brand’s Big Euro Summer

Alo has invested heavily in major European activations this summer, from its mega-yacht to resorts in Bodrum and Saint-Tropez. Petruzzo unpacks the strategy and how she measures ROI.