Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon
- Posted on April 27, 2026
- By South China Morning Post
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- 1 min read
In brief
Adidas demonstrated its innovation prowess at the London Marathon, where elite athletes achieved remarkable performances with the brand's cutting-edge lightweight footwear. Both champions, Sebastian Sawe in the men's race and Yomif Kejelcha in the women's division, along with the men's second-place finisher, relied on Adidas's latest shoe technology to break world records and dip below the two-hour barrier. This landmark achievement underscores the critical role of advanced athletic equipment in competitive marathon running.
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Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon
Both men’s and women’s winners, Sabastian Sawe and Yomif Kejelcha, wore the German brand’s new lightweight shoe, as did the men’s runner-up.
