Addition of cricket at LA28 offers IOC access to 2 billion fans, Indian market
- Posted on July 27, 2026
- By South China Morning Post
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- 1 min read
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Addition of cricket at LA28 offers IOC access to 2 billion fans, Indian market
Absent since 1900, and as the Games seek a younger and broader audience, it may be the most valuable sport added to the programme in decades.
